Gamblers Wanted: Atlantic City Gamblers Show Up, Finally, at Revel

Even Revel’s Facebook page bears their slogan that is new Wanted
It’s the very first good news since Atlantic City’s casino that is newest started: finally, a marketing campaign appears to be working, and July’s numbers mirror the improvements every-where within Revel Casino-Hotel.
New Campaign Working
With its seemingly apparent ‘Gamblers Wanted’ campaign including a sign that is massive directly on the front side associated with casino Revel has apparently made it clear that their former no-smoking, chi-chi attitude is away with all the Atlantic Ocean tides, and a more approachable ‘come on in and spend your money’ strategy is working for them.
Revel’s revenues for July were $23.4 million, from a combined take from both slots and table games, which represents a dramatic 33 percent jump from last year.
‘we think the July results clearly reflect the impact of the ‘Gamblers Wanted’ campaign,’ said Jeffrey Hartman, Revel’s interim CEO.
Overall, however, Atlantic City casinos are going to be wanting more gamblers; the numbers for most of the gambling that is beleaguered’s casinos continued to freefall, with a nearly 4 percent drop when compared with 2012, according to numbers released by the state’s Division of Gaming Enforcement. The actual only real other casinos that showed gains besides Revel were Borgata, up 19 percent, and Resorts Casino Hotel, with a 6 per cent jump when compared with last 12 months.
Holiday Helpers
Assisting the July figures, apparently, was the July Fourth holiday tourist influx. Officials state there was a nearly 7 percent rise in Atlantic City Expressway toll plaza traffic that is the throughway that is major drive to Atlantic City. Similarly, they say 7 % more visitors stopped during the given information facilities that surround the Atlantic City Convention and Visitors Authority.
And despite the call for those ready to wager, it seems that at last Atlantic City’s efforts to mimic exactly what has struggled to obtain years in Las vegas, nevada namely, non-gaming draws like headliners, retail and fancy restaurants might be working; a performance that is sold-out pop songstress Beyonce and also the Atlantic City Food & Wine Festival both served as good draws for more tourist activity.
‘There is no question that special events in Atlantic City are a major draw for tourists,’ said Jeffrey Vasser, president for the Atlantic City Convention & Visitors Authority. Vasser added that Convis events this year have pulled 212,950 attendees to AC, while placing 40,772 room evenings and $64 million in convention ancillary spending into the coffers of hotels, casinos and retail.
Of course, while one month that is good nice, for a property like Revel that has been plagued with poor figures since it exposed just 15 months ago, an ongoing winning streak will probably be required to convince investors that the worst is over. To that end, Hartmann says there will be more of those promotions that are incredibly creative after Labor Day.
‘We’re reasonably confident that we could keep industry share numbers,’ Hartmann said, hedging his wagers.
The casino went into major rebranding mode after a Chapter 11 bankruptcy filing this Spring, from which it emerged with new ownership and a new interim that is( CEO in Hartmann. He says the basic strategy is to re-position the casino from ‘luxury’ to more of an ‘everyman’ form of property.
‘We are profoundly grateful that many Atlantic City gamblers are giving us a chance that is second’ Hartmann said.
Two $1 Million Prizes Awarded from Ohio Casino Customer Name Mixup
Two patrons with all the same title each took home $1 million following an Ohio casino error
As soon as the Horseshoe Casino in Cincinnati held a $1 million drawing for customers on a night, the house was packed saturday. The drawing was televised and plenty of local news were on hand to get a glimpse of the champion. The announcer drew the winning name and said:
‘Our next millionaire from Cincinnati is Kevin Lewis that is:!’
You Win! No, Wait, YOU Win!
It was the moment of a lifetime for Kevin Lewis, who was simply in attendance that night. He was there with his fiancée, and the two began to commemorate, gathering the giant check and accepting the adulations of the adoring crowd.
And that’s about when the casino realized that they had a problem that is major their hands.
Kevin Lewis, as it turns out, isn’t precisely a name that is rare. And while one Kevin Lewis had been in the crowd at the casino, another one ended up being watching on tv, waiting to see if he’d win the drawing. And it was the Kevin Lewis at home who was the real winner not the one at the casino as it turned out.
Once the presenters realized that they had been awarding the royal vegas full site prize to the wrong man, they conferred with casino officials in order to create a decision on what direction to go. There have been definitely plenty of options available to them: only the rightful winner ‘deserved’ the money, and lots of such mistakes are resolved by giving the regrettable and incorrect ‘winner’ a token prize or very little.
But the Horseshoe chose to just take another approach. Rather than result in the males bother about which one would ultimately receive the prize, they just awarded two million dollar awards instead: one to each Kevin Lewis who had taken part in the contest.
‘This was our blunder,’ said casino manager that is general Kline in a declaration. ‘So in keeping with our commitment to do the thing that is right our guests, Horseshoe awarded a $1 million prize every single of this guys.’
The ‘correct’ Kevin Lewis hasn’t had much remark on the specific situation, and their prize money was never ever actually in doubt. But the Lewis who showed up during the casino that night is grateful that luck had been on their part.
‘When I heard my title we said, ‘God finally provided me with a big victory,” Lewis told local television station WCPO. He later attributed their win to simply ‘being in the right place at the proper time.’
Six Degrees of Separation
Incredibly, the two winners have complete lot in accordance. Not only do they share a title and play at the exact same casino, nonetheless they both live in the city of Cincinnati, are both inside their 50s, and are both engaged to be married making the mix-up even more bizarre.
Certainly one of the chief reasons for a casino being therefore generous in a situation such as this 1 is obviously to come up with some good PR, therefore the Horseshoe may be the big champion on that account. On social media sites like Facebook, the Horseshoe’s page happens to be flooded with messages praising their decision, with most customers seeing it as being a classy move with a business that had been under no obligation to give away the extra money.
Caesars Entertainment Misses A place in Macau
There will not be any Caesars Entertainment casinos in Macau
In what may have seemed like an odd move for the huge casino conglomerate that is amongst the few without existence in Macau the most lucrative gaming destination on earth Caesars Entertainment Inc. offered off its 175-acre golf course land that borders Macau’s chi-chi Cotai Strip the other day. A asian developer reportedly paid $438 million for the property, and it should officially change hands by the end of the season.
The questions that are big, why?
No License to Deal
it may revolve around Caesars’ ability to secure a gaming license; or shortage thereof.
The casino giant purchased the greens area back 2007, for $578 million, then called the Macau Golf course, expecting to turn it into another casino-hotel complex like competitors Las Vegas Sands, Wynn Resorts Ltd., and MGM Resorts Overseas have all done so successfully in the decade that is past. Nonetheless, it absolutely was maybe not become, as well as in retrospect, Caesars CEO Gary Loveman says it was a huge blunder, plus one they are still spending for. Caesars had been even provided a Wynn Resorts sub-concession back in 2006, but nixed the ability; a move that was obviously a bad one looking back, Loveman admits.
The problem is based on the reality that the Macau government has cut off issuing any additional video gaming licenses beyond the prevailing six concessions and sub-concessions, so Caesars sort of shot themselves within the foot by not taking the Wynn deal once they could. Never having themselves presented an application right back in 2001 following the lifting of a 40-year monopoly in Macau by billionaire businessman Stanley Ho Caesars, still known as Harrah’s Entertainment during those times has no second possibility to enter into probably the most profitable gambling region on earth now; an unfortunate truth for the company that carries the highest long-term financial obligation load of any casino conglomerate available to you: an impressive $23.7 billion.
Macau has held the #1 gambling revenue-producer spot for quite time now; the Chinese Special Administrative District took in $38 billion in 2012, beating Las Vegas six times over. And simply since the begin of 2013, Macau has shown a growth of 16 percent over last year.
Internal Rebranding
Caesars happens to be busy doing some major business that is internal: it’s spinning off its vegas Planet Hollywood casino, its interactive gaming company (the business’s WSOP-branded online poker is next in line to introduce in Nevada) and a fully planned Baltimore casino right into a separate company that is going to be majority-owned by the parent.
Clearly, buying and selling property for a profit is also not one of Caesars’ best decision-making abilities either; the company took a $101 million write-down on the land, which they’d known as Caesars Golf, when they wear it the market last year, and even that leaves them $40 million in debt, by our calculations, following the sale. Caesars says they anticipate to the anticipated $420 million in proceeds from the sale to cover down their financial obligation.